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Napapijri is a premium Italian brand that specializes in outdoor and casual wear for men, women, and children. The brand was founded in 1987 and takes its name from the Finnish word for the Arctic Circle. Napapijri is known for its iconic logo, which features a Norwegian flag and the silhouette of a mountain range.

Napapijri's product range includes jackets, sweaters, t-shirts, pants, and accessories such as hats and backpacks. The brand's collections are inspired by travel and adventure, with a focus on functionality, durability, and sustainable materials.

Napapijri has a strong presence in Europe and is also popular in other parts of the world. The brand has a network of stores in major cities and is also available through online retailers. Napapijri has collaborated with a number of other brands and designers over the years, including Karl Lagerfeld and Martine Rose.